How to Improve the Curb Appeal of Your Commercial Business
01.18.22
Curb appeal can have more power than expected for growing a business. With the right curb appeal, companies can attract new customers and build trust with existing clients. A well-designed facility offers aesthetic appeal, creates a clean and organized image, and demonstrates care towards the client's experience. Business curb appeal is a low-cost investment that can significantly impact sales and client base growth.
Interested in improving the curb appeal of your business? Contact VPS today to learn more about how we can help you upgrade your business exterior.
Read the full article or jump to a specific section:
- What Is the Value of Curb Appeal?
- Characteristics of Business Curb Appeal
- 10 Ways to Improve Your Curb Appeal
- Work With VPS to Help Improve Your Business Curb Appeal
What Is the Value of Curb Appeal?
Investing in curb appeal can offer a wide range of advantages. By enhancing the aesthetic appeal of the outside of the building, businesses can improve the first thing clients see on-site and create lasting effects.
Better First Impression
When customers first arrive at the door or pass by, their first impression can set the tone for their experience. The building's exterior is one of the first things that will catch their eye, so put thought and time into what they'll see first. With decorative features, eye-catching branding, and an attractive, well-kept appearance, any property can help create a positive image at first sight.
Enhanced Trust and Credibility
Creating a polished, professional company image can depend on the business building's aesthetic. With enhanced curb appeal, businesses demonstrate attention to detail and care for the customer experience, even with surface-level details.
Improved Internet Searches
Having an attractive facility can help companies get more attention online as well. Building awareness and having appealing photos to get potential customers' attention online is key to building an online presence.
Higher Sales Transactions
With increased customer trust and public attention, companies can see higher overall sales as customers find their business appealing. Curb appeal can increase buzz around the facility and reach more potential clients interested in various products and services.
Characteristics of Business Curb Appeal
Business curb appeal involves a few important characteristics for developing any property. For instance, the landscape can indicate overall building upkeep and attention to detail. A neat, attractive landscape can enhance the entire property.
Another aspect of curb appeal is the building's design and aesthetic. Attractive colors and customer-friendly design features can help create more curb appeal. Overall, general property upkeep can significantly influence a business's image to customers. Building exterior, signage, and other fixtures on the property should stay in good condition year-round.
10 Ways to Improve Your Curb Appeal
To improve any property's aesthetic, consider applying our tips for how to improve the curb appeal of a business. With these steps, business owners can take some practical measures to make their space look appealing to potential customers.
1. Improve Landscaping
One helpful first step is to work on the landscaping. Keep the lawn mowed, plant some attractive flower beds, and add other appealing features to make the landscaping look more professional and neat. With a few changes, property managers can help the area look more polished, colorful, and exciting to potential customers.
2. Renovate the Building's Exterior
The building's exterior can greatly influence viewers' perspective on the business's general upkeep, so make sure everything is in good condition. Repair worn siding or roofing, give the exterior walls a fresh coat of paint, and help keep everything looking attractive, clean, and new.
3. Update Signage
A broken sign or malfunctioning lighting fixtures can confuse clients or make it harder to access the building. To help create a customer-friendly experience, check that all signs are in good repair and no letters are missing. Regularly maintain lighting fixtures, ensure they are working correctly, and provide necessary lighting to the property.
4. Get a New Fence
If the fencing surrounding a commercial property looks worn, consider investing in a new one. A stronger, newer fence can provide better security and enhance overall curb appeal. Consider getting a different material — for example, an attractive wood instead of a metal chain link.
5. Update Windows
Getting new windows can freshen up the building's entire aesthetic and improve insulation inside. Explore options for modern windows that let in plenty of natural sunlight inside.
6. Paint the Parking Lot
Clients regularly use the parking lot, so make sure it looks fresh and in good condition. Painting the parking lot will help streamline traffic and ensure customers know where to drive and park.
7. Find Trendy Cladding Designs
Adding some modern design features to the building's exterior can go a long way toward enhancing the overall aesthetic. Explore different material types to add planters, facades, wall textures, and other features that could provide more visual interest.
8. Choose Architecture That Will Age Well
While planning ways to enhance the building design, choose options that will age well. To get the best value from each update, select timeless designs that will still look trendy and professional in a few years. Follow classic styles instead of trends and opt for durable materials that withstand weather and wear.
9. Choose Sustainability
Investing in sustainable solutions for energy-efficient building materials can enhance curb appeal and demonstrate an eco-conscious business. When choosing environmentally friendly building materials like reclaimed wood, companies can create a more sustainable operation overall and build trust with customers who recognize responsible resource use.
10. Power Wash the Outside
If the building exterior is in good condition but looks a bit dirty or worn, a power wash can significantly improve its appearance. Complete a thorough power wash of the entire exterior, removing years of stains, debris, and dirt that may have built up on the surface. Deep cleaning can make an exterior that's several years old look newer and more polished again.
Work With VPS to Help Improve Your Business Curb Appeal
At VPS, we offer a wide range of solutions to help enhance overall business curb appeal. Our innovative shade system solutions can improve curb appeal and help protect clients and belongings on your property. We partner with airports, distribution centers, auto dealerships, assembly plants, and other markets to find solutions that work. When looking for shade structure products for custom design requirements, large-scale projects, or a range of other applications, we can support any requirements.
As a proven leader in the industry, we're dedicated to meeting the needs of our clients with innovative, high-quality shade structure solutions meeting safety and industrial standards. We support our clients throughout the design and engineering process to deliver dependable products for a wide range of property types and industries.
Contact us today for a free quote or for more information on what we have to offer.